The opening ceremony of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Copyright Hippo Foto Team – Jon Stroud
[CAEN, France] – After years of heightened anticipation,...
the Alltech FEI World Equestrian Games™ 2014 in Normandy have finally kicked off in Caen, France this evening. While a cast of 1,000 horses, 1,000 competitors and more than 500 million eager spectators witnessed the official opening of the Games at the Michel d'Ornano Stadium in Caen, Alltech as title sponsor officially opened the doors to the Alltech Pavilion in the Games Village. At the Games, Alltech will share its passion for agriculture through innovative exhibits that spread the message of agriculture's critical role worldwide to a global audience.
Communicating Alltech's passion for improving efficiency, profitability and sustainability on the farm and beyond through natural nutrition and scientific innovation is the focus of Alltech's sponsorship activation at the Games. Located in the heart of the Games Village and spanning almost 2,000 square meters, the Alltech Pavilion showcases Alltech's pioneering scientific endeavours in animal and human nutrition and poses questions such as: are algae the key to naturally enriching our food with DHA omega-3 without overfishing our oceans? Visitors will learn how today's progressive farmers are providing wholesome food while protecting the environment and also see growing plants and more than 300 fish featured in the story of eating our way to a better life.
Alltech not only has a range of sponsorship activations within the Games Village, such as the Alltech Pavilion and the Alltech Music Festival, but a number of its main trade events in conjunction to the Games will also be hosted in the Normandy region. These events include Alltech Global Dairy & Beef 2014 and Alltech Presidents' Club.
Alltech's Global Dairy & Beef event is held annually and brings together more than 700 of the most progressive dairy and beef producers from around the world to enable them to network and share experiences. "The Alltech Games will provide an amazing backdrop and experience for our customers and business partners," said Dr. Mark Lyons, vice president of Alltech. "Alltech's Global Dairy & Beef event has the added benefit of being hosted in the Normandy region, which is the heart of the French ruminant industry with more than 580,000 dairy cows and more than a quarter of a million beef cattle. Our Global Dairy & Beef attendees will have the opportunity to tour many of the most efficient, profitable and sustainable farms in the region."
Prior to the Games, Alltech will also host its annual Presidents' Club in Normandy. This event is a unique, global networking opportunity for owners and presidents of leading agribusinesses. "Previous hosts of our Presidents' Club have included Kentucky, China and Ireland," said Aidan Connolly, vice president of corporate accounts at Alltech. "The calibre of agri-business leaders is truly outstanding. We are delighted to bring this event to Normandy, which will provide a rich and historical backdrop to the meeting."
The Games have also provided Alltech the opportunity to share our title sponsorship with global partners around the world. To enable these partners to differentiate their feed, the Alltech Official Partner Program was created for leading horse feed and animal health and nutrition companies. An exclusive sales and marketing programme linked to the Games, it provides official partners with the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy. A total of 34 partners from the programme will join Alltech at the Games, bringing more than 590 guests and customers to share in the Games experience. Four of these partners will be exhibiting within the Games Village.
"Let the Games begin!" said Dr. Pearse Lyons, founder and president of Alltech. "After four years of counting down since the closing ceremonies for the 2010 Alltech FEI World Equestrian Games in Kentucky, we are thrilled to be in Normandy now to celebrate the 2014 edition of the world's most prestigious equestrian championships."
The Alltech events shall welcome more than 4,000 customers, business partners, friends and employees to Normandy during the Games.
Alltech encourages visitors to the Games and Games fans throughout the world who are celebrating in spirit to share their photos on Facebook and Twitter by using #Norman2014. Alltech will display these tagged photos within its Pavilion in the Games Village.